DZP advises cosmetics and household products shop eZebra.pl on the sale of shares to the Dino Polska chain

DZP has supported the founders of eZebra.pl, the largest independent Polish online shop in the cosmetics segment, in the sale of a 75% stake to Dino Polska S.A.

With the signing of a preliminary conditional agreement, our client, which currently has around 40,000 products in its product range, has gained a strong partner for further development on the fast growing e-commerce market.

"We believe that, by entering into cooperation with Dino with modern ways of engaging and acquiring customers, we will be able to reach an even wider range of consumers than before," said Grzegorz Tatara, one of the founders and a member of the management board of eZebra.pl.

Dino Polska is one of the largest and most dynamically growing retail chains in the country. At present, it has 2,340 shops in Poland and the investment in eZebra.pl will enable them to access the e-commerce area. The company's aim is to work together with the eZebra.pl owners, who will remain on its management board to oversee the implementation of the joint strategy.

Our advice included comprehensive legal assistance – preparing, negotiating and signing the transaction documentation.

The client was advised by a multidisciplinary team coordinated by Damian Szczygielski, Partner, supported by Joanna Fasula, Senior Associate, Michał Klimowicz, Associate, and Bartosz Saładyk, Associate, from the Corporate and M&A Practice. Joanna Wierzejska, Partner, and Joanna Kociołek-Ziemba, Senior Tax Consultant, from the Tax Practice also advised on the transaction.

To finalise the transaction, among other things, clearance from the President of the Competition and Consumer Protection Office is still required.