DZP advises on the merger of media monitoring companies

DZP has advised the shareholders of PSMM Sp. z o.o. on the conclusion of an agreement to sell 100% of its shares to IMM S.A. The two companies operate in the field of monitoring and analytics of media content in both Polish and foreign media (internet, social media, press, radio and television).

The cooperation between PSMM and IMM will increase their competitiveness on the media market and strengthen the technological and financial potential of the two organisations. The transaction will enable the use of integrated resources, technologies and knowledge to expand even more effectively onto foreign markets, and will also help the companies to develop innovative products and services and to access new industries.

"The whole of the energy of the two organisations will be used to develop the talents of our employees and adapt the latest technology. As a result, clients will benefit from research and analysis of the highest quality to support them in making key business decisions and examining the effectiveness of communications and sponsorship," said the CEO of PSMM Monitoring & More, Sebastian Bykowski.

DZP's advice to the client covered comprehensive legal support for the transaction, from negotiations through the preparation of transaction documents to the signing of the agreement and transaction closing. We also supported our client with regulatory and tax advice.

The transaction was handled by experts from the Corporate and M&A Practice: Piotr Andrzejczak, Partner, Jarosław Przybylski, Counsel, and Aleksandra Stelmach-Ruta, Associate, and also Joanna Wierzejska, Partner in the Tax Practice, and Jarosław Łukawski, Partner in the Competition Law Practice.